For essence I created a mock re-design. The goal was to revitalise the brands aesthetic allowing it to speak to their target demographic, that being young professionals and families within the area. The cafe and its staff have a bubbly bright nature and are always welcoming.

The solution was translating these qualities through the inflated typography, the bright colour pallet of blossom and green pea as well as the quirky graphic of the walking coffee cup as seen in the mock up collateral of business cards, coffee cups and pouches.