For this brief I had the pleasure of working with business partners who have a passion for creating a sense of community through fitness. For this task we worked collaboratively to create a brand identity that harnessed individuality coming together, forging a dynamic community. The task was to create a series of touch points that would bring together a range of different people through this shared interest of community and fitness. The solution for this was primarily achieved through their logo, social collateral and merchandise. Giving the brand a strong identity that can be an aspect of unity for their growing community.

Brand Identity/ Social Collateral/ Merchandise